Are you planning to launch an effective SEO strategy for your website ? You’ve invested money and effort into creating it and now you want to be as well positioned as possible for your customers to find you. If you are a beginner in the world of SEO, besides knowing the techniques and basic terms, you must know the tools to Google Webmaster to help you achieve your goals.
Google created these tools with the goal of helping companies generate traffic to your website with SEO actions. It is a complement to a comprehensive strategy that can make a big difference in visibility in search engines. With an active account in this service, you can analyze traffic to your site , do a track links on your website , analyze the keywords and even optimize its structure . So you will know at all times what actions are working better in your SEO strategy and can make cost – effective changes that will help your potential customers find your site for the keywords you have identified as relevant.
Although this service includes many different options, there are certain specifications you need to know to get the most out of Google Webmaster Tools and improve the performance of your SEO strategy.
Through this tool you offer information to Google on your site. So, you need to associate your primary domain and geographical orientation , so that the search engine can prioritize your site in a given territory. You can choose how your URL listed in the “option preferred domain ” as well as the frequency with which Google crawls your site to ” crawl rate “. In “sitelinks”, you can choose what information appears on your site in search engines, but this tool still has some limitations. Thus, you give priority to some sections and personalizarás the appearance of your web information on search engines.
If there are errors or data to be improved in the meta descriptions or titles you can see in this section and change them to achieve better results. So you can detect duplications, long descriptions or optimize titles to improve the ranking of your website . It is a very intuitive panel to learn to use very fast.
It is important to know your level of indexing and possible errors that may exist both in the sitemap and robots.txt. In addition, you’ll know which pages have been blocked, are duplicated or have been eliminated. This section is essential to track the status of your website .
To constantly improve our SEO strategy, we need to know what terms are used to find, ie, what are the keywords for our website appears in the search results are . Thus, in a single glance, you can get highly relevant data such as the keywords used in the search, the through rate (CTR), which tells us how many clicks received for a certain number of impressions or the average position of our web in the search results for each keyword. The status of our positioning is critical to creating an effective strategy and to constantly improve our SEO plan.
You know a good link strategy is crucial not only to be well positioned, but also to provide added value to your users. Know which domains are leading traffic to our website can help us establish a good relationship with other relevant pages and create a very effective strategy links.
Google Webmaster Tools is a tool that can help us a lot in our positioning strategy. Not only it gives us information about very important to our web SEO factors, but also allows us to make changes and improve the indexing of our site to appear as high as possible in search results for the keywords for which we want to position.
And you, do you use Google Webmaster Tools frequently? What parts of the tool you are most useful?