When we think of measuring how it’s going development and success of our blog, we need to be aware, from some important metrics (access, origins, goals, etc.), the bounce rate or bounce rate.
The bounce rate or bounce rate is nothing more than the percentage rate that indicates how many visitors have accessed a single page of the site (here, here, any page or post of your blog) and then left without further navigation in a next page. Every time this action takes place, it is counted as a bounce.
In the case of specific blogs, we must be careful when we focus in this analysis. This is due often to user behavior. If we have returning visitors on the blog, for example, they may just read your last post and then leave.
That does not really mean that the visitor did not like its content; on the contrary, it may have already read the previous posts and updated by visiting only one page. To make the correct analysis of the bounce rate of a blog, so, we must analyze the bounce rate of new visitors.
But what about when the rate is too high in relation to their new visitors? What should we do? Separated here 4 tips that will help reduce your rate and further improve your blog.
Make your content with short paragraphs: Avoid over seven lines each. Think your user needs a text with good ideas outstanding. For this, create captions and a line of continuity in each topic.
Also, you can use bullet points, like these we use below:
If you have content that can give greater depth to your post or even to continue at points you do not intend to speak the text, create internal links can be a good solution. In the post Internal Links: 5 Tips for your site take off we give good examples of this.
A tip: leave the command to open the link in a new tab; so the visitor to your site do not have to leave the current post to go to the near post, do not lose focus on reading and can still go further in your theme.
A major focus of inbound marketing is to generate Leads for both relationship and for sales. So it is necessary to encourage your visitor to become a Lead through conversions, ie, make the visitor fill out a form to post your information in exchange for an educational material, an application for a trial, contact etc.
And to give this incentive, it is recommended to use a CTA that, in addition to fulfilling this objective, makes the visitor collaborate with reducing the bounce rate on your blog, since the CTA will take the visitor to another page where it fills The form.
Below is a good example of Call-to-Action:
In the case of blogs, there is a very common situation that contributes to the bounce rate: often, the texts appear in full on the blog home page (index), which makes the visitor does not click on the post to Le- it entirely. So he leaves the blog with only accessed index page.
To resolve this problem, save the best for later: give only one “came” from your post that shows that it is interesting, and take your user to click to read the rest. Here at Digital Results, posts that are on our home page must be clicked so that the visitor has continuity in reading.
“More,” “read more” and “click here” are CTAs interesting to get the reader to more information and help you reduce or your bounce rate.
To decrease the bounce rate of your blog, one of the things that you should make sure is that its content is in line with what the visitor sought, either in search engines or social media. For example, the title of your text should be well related to the theme of your content; otherwise, when you start to read it or see it, the visitor will find that what you offer is not what it looks and leave your blog.
Another example is the description that appears in Google’s search results, called a meta description. It also needs to be well aligned with your content offers. This rule applies to organic search, ads, posts on social media and email marketing campaigns.
In the example above, we are searching on Google to create an efficient structure a post with the technical term “outline”. The description “check out this article from Digital Results of outline and make a killer framework for a post of success” makes a simple summary and order that meets the proposed post of Digital results.
Stay tuned to the rate of bounce rate; more than a dropout rate of your blog, it suggests how’s your user experience. Always try to keep your blog updated, has relevant content, use their know-how to make it even richer and enjoy our tips. Surely your blog will look even better.
And if you do not already have a blog or need to improve your business, find out more about it in eBook How to Create a corporate blog – from strategy to practice .