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If your company has a page on Facebook , you’ve probably noticed that the number of people actually click on your links is much smaller than the amount of people who likes your page.

Although this is perfectly normal, of course it is possible to improve the results. We have four quick tips that will help your business it:

After copying the link in the wall, delete it

When you paste a link in the wall, Facebook pulls information from this link and displays prominently in the title, description, and, if available, a page image.

What many people do not know is that you can delete the link after you have pasted the highlights are still there, leaving the visual and less polluted. See the difference between the two cases:

Use images

Posts with image end up earning a much greater prominence than those that do not.

If the site has already shown a picture, Facebook already can pull it and give some prominence automatically.

If not, another interesting option is not to indicate the link, but an image chosen by you, showing the link as if it were a legend. The UOL pages do it all the time:

Obs .: For this case it is recommended to use a URL shortener to measure the number of clicks on the link.

Write something that arouses curiosity

In 140 characters Twitter the phrase that accompanies the link is usually the title of the post. In the case of Facebook as the platform itself identifies and highlights the title of the page, you can use some other complementary phrase that will leave the most curious reader or make the most attractive link.

Can work well in this role:

  • Citation of a portion of text;
  • A question related to the subject;
  • A call to action (click, short or share).

Test and measure the results with the Information tab

You’ve probably noticed the tab Information on your page (only available for anyone who is administrator).

Here you can see how many people clicked on your link. Just look “Users involved”: when publishing is a link, this column indicates the number of clicks.

Thus, whenever you are experiencing something at the time of publishing, you can check the test results and then decide whether it is worth continuing or not doing.