4 tips from Maryna Hradovich to master mobile search #RDSummit

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You may even think that mobile devices are not affecting the results of your business, but it is probably wrong.

A lot has changed (and changing). Today, more than 60% of searches on the Internet are made by mobile devices in the United States.

In Brazil, currently 55% of searches are also made for mobile devices, and growth in recent years was much higher than in the United States.

Starting with this dose of reality, Maryna Hradovich brought 4 tips to improve the performance of your site in Google ‘s results on mobile.

Indexing mobile first

Have you heard? Google is already using in some locations this kind of indexing, that instead of evaluating the site as it appears on the screen of computers, assesses its mobile version (also to place on computers).

This means that websites that are slower in Mobile, do not have a well – adapted content or have problems with markings and tags may be affected in all devices .

To avoid this problem, there are some tools like the very SEMRush , which perform the diagnosis of the mobile version of your site and point out what should be corrected.

Use of MPA ( Accelerated Mobile Pages )

We have already featured what it is and how to set up MPAs here on the blog for some time. In his presentation, Maryna reinforced the importance of coming out ahead of the competition and setting this up on your site.

Some interesting data were presented:

  • 70% of mobile page takes more than 7 seconds to load;
  • 40% of users who give up going to the competitor’s site;
  • The average speed of MPA is 0.7 seconds;
  • 80% of SEO professionals believe that AMP has a significant or moderate influence on the results.

A point of attention here is the track error reports in Google Webmaster Tools , for pages that contain errors are not indexed in Google. Do not do as approximately 70% of American companies that have set AMP experiencing errors.

Use of structured data

Have you ever searched for a recipe on Google? Just as Maryna, you saw a different result presented by the seeker, with images and steps already displayed on the screen, without having to access the site?

This is the most simple example to understand what are the structured data (rich snippets) .

Approximately 92% of all searches done on Google present structured data, such as detailed information of the company, internal search field of the site and highlight snippets (featured snippet) .

Optimization for voice searches

Have you ever used a voice search from your mobile phone? 40% of users but mobile devices, and at least once a day (and the trend is rising).

Searches voice has a particularity: they are usually questions such as “what,” “when,” “how,” “where” …

The results presented by Google for searches is the highlight snippet (quoted in the previous step). Here there is a great opportunity for you to bring your content to the top of the browser, since it is not only the site that is in the first position that can get there.

For this, you can include some strategic information in your text, such as:

  • detailed response of the subject;
  • numbered lists (or not);
  • A strong, striking image on the topic;
  • Include both the question and the answer on the same page.

Conclusion

“Our behavior as a user has changed so much, we want the answers now. We do not want to look for it. “

With this sentence the Maryna finished his presentation, and brought a final piece of advice:  provide the best possible user experience, this will make them happy and Google will reward you.