One of the main challenges faced by bloggers today is to create enough quality content to meet the growing demand from users.
In fact, 55% of B2B Marketers Content states that one of its main challenges is to produce enough quality content. A list of challenges also add the lack of time (69%) and production of compelling content (47%).
The truth is that all content creation process starts with a good theme; In that sense, I share with you 4-step guide to help you create more than 30 new themes for your blog in just 40 minutes; so the lack of ideas no longer a problem for you.
Let us begin:
This step should be fairly straightforward, since it is to make a list of the main topics that every day you treat in your publications.
At this stage you do not have to be too specific, just a general idea that reflects the editorial line of your blog.
Take the case of a blog whose main theme is the graphical design . The first step in a case like this would look like this:
Theme: Graphic Design
After you’ve completed your list with the 6 main sub-themes of your blog, you must make 5 questions on each of these subtopics.
Seeks to ask the questions that your ideal visitor would. For this you need to have well-defined your ideal customer profile (Buyer person).
If you need more information how to build your ideal client profile you can click here
Returning to our example of graphic design blog, the first five questions in the first of six sub – themes would look like this:
Theme: Graphic Design
Note that all questions revolve around the subtheme to which they belong. In this way the articles are produced therefrom be as specific as possible.
Upon completion of this step you will have 30 questions directly related to the theme of your blog that you can answer in your publications.
This is the part where your questions become attractive themes. When developing this step, try to take into account best practices. As they are:
That means you must make sure your title grabs their attention and provide a quick and clear idea of the content of your publication; so that the reader understands quickly what you will find when reading.
Yes, you NEVER dispongas you create your titles expectations you can not fulfill in the article body.
Now; Continuing with our example, we will transform our questions in attractive titles:
The titles –
Not bad, right? – Now it’s your turn to repeat this process for the other 25 questions are pending and you’re done your homework.
Returns to the list of titles that you created in the previous step and play with combining these ideas to create new topics, adding negative or challenging the same ideas with arguments that could complement them. We show an example in the following video:
Out of this exercise, there are several sources of inspiration that can help you get ideas for creating quality content for your blog. Some of the most effective are:
When you start typing your keyword, Google will try to autofill your idea using the most common searches for that term (try it!).
What you must do is to analyze the issues that are most commonly being published and see how you can address them in your blog in a way that meets the particular needs of your audience.
Specialized magazines usually share issues based on research results (own or third party), which provides you with a source of fresh and relevant to your industry data.
The purpose of a blog should be to give answers to your audience. What better way to accomplish this than seeing what are the questions that they raise in forums and comments.
Social networks are here to stay, so if you know the right way to use them, I assure you will find constantly to create content for your blog inspiration.
To do this you must do the following:
As you see, develop ideas for your publication it is a matter of knowing your audience, focus and push yourself the maximum.
If you make this exercise an integral part of your process of generating ideas for new content on your blog, you’ll see how far we get used to it makes it easier to generate ideas en masse.
Do not be discouraged if for some reason you can not reach the goal in the post suggested at the beginning of time. The more you write the easier it is you will generate ideas for the following publications.
Be patient, Push yourself more and see the results come sooner than expected.
Editor’s note: This post was originally published in October 2015 and was updated by HubSpot team to improve its relevance.