4 Steps to generate new themes for your blog

How to create UTM codes to track your URLs
How to search for new clients using LinkedIn

One of the main challenges faced by bloggers today is to create enough quality content to meet the growing demand from users. 

In fact, 55% of B2B Marketers Content states that one of its main challenges is to produce enough quality content. A list of challenges also add the lack of time (69%) and production of compelling content (47%).

<< Use this template to create content maps with new ideas for your blog >>

The truth is that all content creation process starts with a good theme; In that sense, I share with you 4-step guide to help you create more than 30 new themes for your blog in just 40 minutes; so the lack of ideas no longer a problem for you.

To improve the effectiveness of this exercise I recommend the following:                            

  • Place you in a comfortable and distraction-free space.
  • Use a timer to keep better track of time at each stage.
  • Jot down ideas as you think of (already then you can improve them).
  • If you can do this exercise in the company of other (s) member (s) of your computer, do so.

Let us begin:

Step 1. Create a list of the 6 main topics within the theme of your blog

(5 minutes)

This step should be fairly straightforward, since it is to make a list of the main topics that every day you treat in your publications.

At this stage you do not have to be too specific, just a general idea that reflects the editorial line of your blog. 

For example:

Take the case of a blog whose main theme is the graphical design . The first step in a case like this would look like this:

Theme: Graphic Design


  • Typography
  • Illustration
  • digital retouching
  • Maquetación
  • branding
  • Tools

Step 2. Make 5 questions related to each of the 6 subtopics Step 1.

(20 minutes)

After you’ve completed your list with the 6 main sub-themes of your blog, you must make 5 questions on each of these subtopics.

Seeks to ask the questions that your ideal visitor would. For this you need to have well-defined your ideal customer profile (Buyer person).

If you need more information  how to build your ideal client profile you can click here

Returning to our example of graphic design blog, the first five questions in the first of six sub – themes would look like this:

Theme: Graphic Design


  • Typography
    • Why is it important typeface design?
    • What are the most popular sources?
    • How many types of sources can be used in a design?
    • What are the most common typos?
    • How to improve your handwritten typography?
  • Illustration
  • digital retouching
  • Maquetación
  • branding
  • Tools

 Note that all questions revolve around the subtheme to which they belong. In this way the articles are produced therefrom be as specific as possible.

Upon completion of this step you will have 30 questions directly related to the theme of your blog that you can answer in your publications.

Step 3. Convert the questions in bold titles

(10 minutes)

This is the part where your questions become attractive themes. When developing this step, try to take into account best practices. As they are: 

  • Keep your title under 70 characters: This ensures that your title will not cut into the Google results page.
  • Remember SEO: Use keywords and long tail keywords relevant, so that your titles attract both users and search engines.
  • Be clear, precise and concise: The attention span of the average adult has been reduced to just 8 seconds (That’s less than a goldfish).

That means you must make sure your title grabs their attention and provide a quick and clear idea of ​​the content of your publication; so that the reader understands quickly what you will find when reading.

  • Arouse curiosity: The title is probably the first and only chance you have to sell your idea and motivate visitors to read your article. Do it well.

Yes, you NEVER dispongas you create your titles expectations you can not fulfill in the article body.

Now; Continuing with our example, we will transform our questions in attractive titles:

The questions-

  • Typography
    • Why is it important typeface design?
    • What are the most popular sources?
    • How many types of sources can be used in a design?
    • What are the most common typos?
    • How to improve your handwritten typography?

The titles –

  • Why should you care typography in your designs
  • The top 10 sources that every designer should know
  • Typographical guide to good design practices
  • 7 Pecados typographical you should not commit
  • 5 books to transform your handwritten typography artwork

Not bad, right? – Now it’s your turn to repeat this process for the other 25 questions are pending and you’re done your homework.

Step 4.  Combine the titles to create new ideas

(5 minutes)

Returns to the list of titles that you created in the previous step and play with combining these ideas to create new topics, adding negative or challenging the same ideas with arguments that could complement them. We show an example in the following video:



Bonus tip: Other sources of inspiration

Out of this exercise, there are several sources of inspiration that can help you get ideas for creating quality content for your blog. Some of the most effective are:

  • Blogs competition: Investigate what is working for them and looking for ways to offer content exceeding them in quality and depth.
  • Suggestions of “live search” of Google: The live search is a Google feature that serves to autocomplete your search based the most popular searches that match what you’ve typed in.

When you start typing your keyword, Google will try to autofill your idea using the most common searches for that term (try it!).

  • Business Blogs: The blog of companies related to your industry are an excellent alternative for inspiration for your content because usually these are focused on answering the main questions from his audience.

What you must do is to analyze the issues that are most commonly being published and see how you can address them in your blog in a way that meets the particular needs of your audience.

  • Journals: I love magazines as inspiration. Mainly due to the fact that everyone seems to have forgotten the excellent information shared in this way.

Specialized magazines usually share issues based on research results (own or third party), which provides you with a source of fresh and relevant to your industry data. 

  • Questions in the comments of your blog (or other blog in your industry):

The purpose of a blog should be to give answers to your audience. What better way to accomplish this than seeing what are the questions that they raise in forums and comments.

  • popular content on social networks, etc .:

Social networks are here to stay, so if you know the right way to use them, I assure you will find constantly to create content for your blog inspiration.

To do this you must do the following:

  • Create lists for tracking publication of major influencers in your industry.
  • Monitor relevant hashtags.
  • Using targeted searches.
  • Follow up your keywords in networks.


As you see, develop ideas for your publication it is a matter of knowing your audience, focus and push yourself the maximum.

If you make this exercise an integral part of your process of generating ideas for new content on your blog, you’ll see how far we get used to it makes it easier to generate ideas en masse.

Do not be discouraged if for some reason you can not reach the goal in the post suggested at the beginning of time. The more you write the easier it is you will generate ideas for the following publications.

Be patient, Push yourself more and see the results come sooner than expected.

Editor’s note: This post was originally published in October 2015 and was updated by HubSpot team to improve its relevance.