30 key SEO techniques to leverage your WordPress site on Google

How to use storytelling in your sales and marketing strategies
The 5 Most Basic SEO Tips You Need To Know

If you want a good position in search engines, you need to take the SEO very seriously. Luckily, you already use WordPress as it is a platform that helps your SEO . For this reason WordPress is chosen by so many people.

Still, there are a number of things you can do to take the SEO of your WordPress site to the next level. To facilitate this, we have created this guide. Below, you will learn 30 of the best seo techniques to improve traffic to your site.

1. Install a plugin for WordPress SEO

WordPress already has some internal resources fairly solid SEO. But you can take your optimization to the next level using an SEO plugin. The best SEO plugin in the market is the Yoast SEO actually is what we use here in Hostinger.

With this plugin, you can fully optimize every page and post content to your chosen keyword. It also features integrated analysis based on the latest updates to the algorithm. You can even generate an XML sitemap and add a schema markup to your site.

To configure Yoast, navigate to your WordPress dashboard and select Plugins> Add New. In the search bar, type “Yoast SEO” and click “Install Now.”installing Yoast SEO plugin

Finally, click “Enable” so installing. The plugin is running on your site and you can access it by clicking on the SEO icon on the left menu.

2. Do a search keyword

Research keywords will make or break your WordPress SEO strategy. This research will allow you to:

  • Create content that your visitors are looking for.
  • Develop a better understanding of the needs of your market.
  • Follow the success of everything you write.
  • Generate valuable traffic to your website.

There are a variety of tools that will help in the keyword search. Some of the key tools include KWFinder the SEMRush and even Google Keyword Planner. Although multiple posts can be written only on keywords research, the basic principles are the following:

  1. Create a list of targeted keywords related to your topic.
  2. Place them in a search engine keywords to find keywords that receive a decent amount of traffic and have less competition.
  3. Search for competitors running similar sites by keyword search tools to see which keywords generate more traffic.
  4. See which of these keywords have low competition enough to compete.

Want to learn a little more on how to do a keyword search? Take a look at the two articles below:

With your list of keywords created, it’s time to start creating content and optimize it.

3. Enable search engine visibility

There is an internal option in WordPress which will hide your site from search engines.

You may find this useful option when creating your site, but it can make it impossible to rank in Google. If you are using some of the SEO techniques that list, but are not improving their classification, this may be the problem.

To see if this setting is enabled, go to your Control Panel and click Settings > Reading . Scroll down and you’ll see a section called visibility search engine.allowing the search engine visibility

Be sure to leave this box unchecked. Then click ” Save Changes .”

4. Adjust the structure of permanent links

When you install WordPress for the first time, the pages and posts of your site will have a strange URL structure. This default structure is not good for your SEO. The cleaner URL structure search engine is the setting of “post name.” By switching to this setting, you can also include your post or page title and even a keyword in your URL. To change this setting, go to the Control Panel and click Settings > permanent links .setting the permalink

In the ” Common Settings “, select the ” post name

If you are making this change after making a lot of posts on your site, you may need to redirect the old URLs. You can do this with a plugin called Change Permalink Helper . Simply insert your older URLs and they will forward your updated URLs.

5. Add your site to Google Search Console

Use Google Search Console will show the current performance of your website in search engines and alerts you of errors in it.

To add your site in Google Webmaster Tools just visit this page and log in with your Google account. Then just click ” Add Property ” and put the URL of your site.adding the site to google search

Click ” Add ” and you will be taken to a screen on which to confirm ownership of your site. There are several methods you can use to check their website, but the easiest is to select alternative methods and then choose the HTML tag.copying the HTML code

Copy the code and go to your WordPress dashboard. To add this code to our header, we’ll use a plugin called Insert Headers and Footers.installing the plugin insert headers and footers

Install and activate the plug shown above. Then open the plugin by accessing Settings > Insert headers and footers .configuring the site through the plugin headers and footers

Now, paste the code in the space marked as ” Header ” and click ” Save “. Finally, turn on Google Search Console page and click on Check .

6. Integrate Google Analytics

Another Google tool you will want to have is Google Analytics. This tool shows the performance of your SEO strategy to thoroughly analyze the traffic of your website.

To set up your account, navigate to the Google Analytics home page and create an account. Then you need to locate your tracking code, which should be tracking information > Tracking Code . Then copy the code similar to the example below:tracking the site using google analytics

Depending on your theme, you can have an option to directly add the Google Analytics tracking code. If you can not, you can use the same plugin Insert Headers and Footers we used above.

Open the plugin, navigate to the header section and paste your tracking code. Okay, now you can view the statistics of your site.

7. Sitemap

Sitemaps are used by search engines to crawl your website better. Your site will still be tracked without a sitemap, but creating one allows you to grab the data you want the search engines to crawl.

You can ensure that certain pages that do not contribute to their ratings are not tracked, and prioritize your most valuable pages. If you are using Yoast SEO plugin, you can create and submit a sitemap with ease.

Go to the Control Panel and click SEO > General > Resources . Then scroll down and enable ” XML Sitemaps “.activating XML sitemap

Click the link that says ” See XML sitemap ” and this will open the sitemap to ensure that it is actually created.

Now, let’s send this sitemap to Google. Go to Google Webmaster Tools panel and click ” Sitemaps “.adding the site to track sitemap

In the right corner you will see an option to add or test Sitemap. Click this option, enter the URL of the sitemap and click ” Send “. Now Google will crawl your sitemap regularly, which can help in quick indexing posts.

8. Optimize your site for mobile devices

Google has just announced that they are beginning to test its first content for mobile devices . This means that they will begin to use the performance and functionality of your mobile pages to determine their rankings. So if you are not using a theme that affect who can access your site from a mobile device, this is the best time to fix the problem.

However, in addition to choosing a responsive theme, you can check the current performance of your website for mobile devices. To do this, open the compatibility test with the Google phone and enter the URL of your site.checking if your site is well optimized for mobiles

This will provide a detailed analysis of the performance version of the mobile of your site and offer some seo techniques on how to improve it.

9. Accelerate your site

The speed of the site has always been important. Having a website that takes years to load content negatively affect your rankings and user experience. The speed of the page is a factor that Google takes into account when to rank your site. Fortunately, it’s not hard to fix a slow loading site. The steps below will help you get started:

Get a baseline number

First, you need to have an idea of how your site is really working. Open a tool called GTmetrix and run your site through the tool. This will provide an analysis of the current performance numbers, so you can see what needs to improve.

Upgrade your hosting

Sometimes the incorrect configuration of the server can cause sluggishness. That is why it is important to choose and which company you want taking care of hosting your site. For WordPress site performance, we recommend the use of a specific hosting package for WordPress customized for your site configuration.

Use a caching plugin

A cache plugin will generate static HTML files instead of PHP files normally required to run WordPress. This will minimize the number of requests between the server and the user’s browser, which will reduce the load time of your website pages.

Some of the most common WordPress cache plugins include W3 Total Cache and WP Super Cache .

Optimize your media

If you are sending images to your website, they need to be optimized properly.

To optimize your images, follow the steps below:

  1. Reduce the file size of your images running through a tool like TinyPNG .
  2. Resize your images before uploading.
  3. Install an image optimization plugin like WP Smush .

10. Fix any broken links

Have many broken links is not good for your readers or your rankings. In addition, they make it harder for Google bots crawl your site. The easiest way to check for broken links on your site is to open the Google Search Console and click ” Crawl Errors “.correcting errors on the site through google search console

Then open each error and it shows where the link is broken. Then you can just correct.

11. Have a Focus keyword for each post

Although the way we optimize the keywords has changed, they still play an important role in SEO. Whenever you’re writing a post on your site, you must have a focus keyword for that specific post.

Here are some best practices to optimize a chosen keyword:

  • Do not include the keyword in your post, include only when natural.
  • Include your keyword in the first paragraph of text, if possible.
  • Use your main keyword in your title and your subtitles.
  • Add your main keyword your URL and meta description.

The SEO Yoast facilitates the implementation of SEO techniques above. Whenever you’re writing a post, enter your main keyword in the tool. You will see an analysis of how this post is optimized for the chosen keyword.optimizing the site's posting of SEO

You will receive SEO techniques optimization tips to improve your keywords and increase your chances of ranking in search engines.

12. Create a high quality content

Google loves quality content. It’s just you take a look at the top 10 positions in the ranking of them. All items contains two very important requirements:

  • The content is usually longer and has high quality.
  • The content satisfies the search intent.

long and well-written content is great. But you may not know what the intention of the research. At the core, intended to search is the intention behind the keyword (or phrase).

When you create any type of content, search what is sorting at the time and try to understand why he was classified in that position. Sometimes the content will be ranked only by the field strength. But if each site has a number of similar authority, the content itself is the differentiating factor.

To get a better perspective of the keyword and the researchers are looking for, ask the following questions:

  • The researcher is looking for information or content of the product?
  • They are looking for something in depth? Or a brief reading?
  • Why the ranking of the current page?
  • What style of content will respond better to the keyword?

With a better understanding of keyword pages Best rated and what you want, you are ready to create an epic content.

13. Create long-form content

A longer content tend to rank better in search engines. Recent studies of Buzzsumo Moz and found that longer content receives more shares and social backlinks, which means higher ratings.

Another study found that most of the content that is on the first Google page has more than 2000 words. This does not mean that all posts on your site need to achieve this size content, but it should be your focus.

But that does not mean you should include your content in unnecessary words to achieve your word count goals.

Instead, you should focus on keyword intent . Meaning: what is the reason why the user is searching for that keyword? Then answer the purpose of this keyword in a simple and useful way possible, which in some cases can mean write fewer words.

14. Create updated content

The content that you update can be a powerful weapon traffic. This style of content is always relevant, because it does not depend on timely information. Think of a post as ” The Definitive Guide to the on – site SEO ” and something like ” What do you need to know about the latest Google update

The first will be relevant for a long time, while the second will depend on a time-based information. This does not mean you publish your content once and forget it forever. But instead, you regularly updated content to reflect the most recent and relevant aspects of your industry or topic.

The updated content is valuable because it does not lose its relevance. This means that you can share, promote and continuously select backlinks to this content. This style of content normally maintains the highest positions of the rankings for years.

Even if the light continuous content more time and effort to create the results will be rewarded in the coming years.

15. Link to quality sources

Connect to high quality sources will not harm your SEO, in fact, can really help. When you link high quality authoritative sources, tells Google that the linked content is similar to yours. Moreover, it improves the user experience by providing readers with more information on the topic.

Do not let your site become a dead end on the Internet, share the link is good. Practice regularly links to useful sources, as this will help improve your credibility and reliability. By linking to other people, you also have a reason to contact and start a dialogue.

You know that link is important, but also want to link up the right way. To avoid sending readers off the site, you may want to have all external links open in a new window. To do this, follow the steps below:

Create a hyperlink

To create a hyperlink, highlight some text and click the hyperlink button:inserting link in posting

Then click on the icon shown above, which will display their link options.

Change link options

A text box will appear and then select the box that says “Open link in new tab”.opening the link in a new tab

Now, whenever a user clicks on the link, it will open in a new tab, instead of being redirected away from your site.

16. Connecting content

Whenever you have the chance, you must link content to another old who has published. This can bring benefits such as:

  • Make it easier for Google bots crawl your site and access pages and deeper threads;
  • Sending links to other blog posts and pages that may not attract links on its own;
  • Help Google understand the context of your page’s content using text related hyperlink;
  • Keeping visitors on your site longer, visit more pages, reducing the bounce rate, improving time on site.

WordPress facilitates the interconnection of its content. Whenever you’re writing a post, just highlight some text and click the hyperlink button. Then select the icon shown in the paragraph of the hyperlink creating, displaying their link options.setting the link content

In the window that will open, you will see a list of previous posts you wrote. Simply select the most relevant content from the list.setting the content of the linking

17. Optimize your page and your post titles

Your title tag is your most important tag. She tells Google about what your page and will influence the access of readers to your site. If you are not sure what the title tag is the name of your post or page.

Follow the below SEO techniques to optimize your title tag:

  • Include your keyword target as early as possible in the title.
  • Create a title tag between 60 and 70 characters.
  • Create a catchy title that gets people to click.

Change your title tag to something well optimized and clickable is very easy. Especially if you are using Yoast SEO plugin. To change your title tag, open one of your posts and go to the end. You’ll see a section called ” Sample Editor “.sample editor's post

In this part you can adjust your way of SEO and optimize it to rank on Google.

18. Optimize your header tags

Your header tags allows the robot tracking of search engines an idea of ​​what your content will speak. Using these tags in all of your content will make it more readable and well optimized for search engines.

In general, you should have an H1 tag for post and use a hierarchy H2, H3, H4, etc.

Your H1 tag will also be the title of your post. So you need to include the keyword there. For the rest of your header tags, use a variation of your targeted keyword if possible. But only do this if it makes sense, because the SEO is not all, you also need to think about the user experience reading the text.

Within the WordPress editor, you can easily add header tags via the menu shown below:changing the header content

19. Use short URLs

When it comes to your URLs, the smaller the better. Do your best to shorten your URLs, so they do not show multiple categories or directories. Try to include only your target keyword and get rid of everything else.

A long URL does not penalize your ranking.Mas this can make your link look like a spam link and decrease CTR. If you changed your permanent links that will help you have more control over your URL structure.

Follow the steps below to create a good URL:

  • Use a shorter URL whenever possible and cut filler words
  • Include your target keyword in your URL
  • Combine significantly their titles and URLs
  • Make it readable for humans
  • Avoid various categories and folders whenever possible

With the SEO techniques above, you can easily edit your URLs in your WordPress site. On the screen or post-creation, just click edit in the “Permalink” section just below the title:editing the url of the post

20. Optimize your meta description

Meta-description is that small text that appears below the links when you search for any content on Google.optimizing the meta description of the post

Your meta description is not a direct factor in ranking, but it will help improve the CTR of the search engine. A meta description well written and attractive will call the researcher to click on your post, instead of the other search results.

The data are based on correlation , but if you have a high CTR, Google will treat your most relevant page, which can improve your ranking.

To optimize your meta description, implement SEO techniques below:

  • Include your main keyword in your description. Google will highlight that keyword in bold, so your listing stand out even more.
  • Think of your meta description as a copy of an ad. You are persuading the reader to click on your listing on others on the page.

21. Include “schema markup”

You’ve probably heard the phrase ” markup schema” (or marking scheme) before and even seen in action. It is an additional code that helps the search engines to provide data to its users. By implementing this tag, you can make your listings more attractive search engines. This can lead to an improved CTR and more traffic to your website.

Your WordPress theme can already have an installed marking scheme. To see if your site already has a schema markup, run it through this tool . If you have not installed marking scheme, you can use the Schema plugin . It is easy to configure and automatically adds the schema markup to your site.

22. Optimize for Google SERP

You’ve probably seen the boxes that appear at the top of Google search results. If not, they look like this:google zero position

This is the zero position, so that you get more traffic and clicks. But if you’re already ranked on the first page, obtaining this position will provide two listings in the results.

There is no proven and true way to get the first, but the following optimizations will increase the likelihood of you getting:

  • Add schema markup to your site
  • Answer the implicit question in the keyword at the beginning of your post
  • Format your answer in the form of an ordered list or unordered

23. Optimize images for search engines

Use images in all of your content will create a higher quality reading experience. This will help keep your users engaged with your site, which will provide positive indicators of site performance. But in addition to adding images, you can optimize them to improve your SEO too.

There are three suitable image optimization components:

The image title text

The image title text is not crawled by search engines, but it can be a factor in your user experience. When a user hovers over his image, a pop-up with the image title text. To change image title text, navigate to the post editor in which you put a picture. Hover over the image and click the pencil icon that will display the “option Edit “.editing the image texts

In ” Advanced Options “, you can enter the title of the image.changing the title of the content of the image

The “Alt text”

The alt text, or alternative text, your image will provide an indicator to Google about what your page. In the first image of your post, you must change the text to keyword focus of the post. For other pictures, use keywords that are variations of your target keyword or describe the image.

To change the alternative text to your image, navigate to your visual editor and hover the cursor over an image that you entered. Again, click the pencil icon that will open the “option Edit “. The pop-up box displays the details of your image. Look for a field called ” Alt-text ” and enter your focus keyword or related keyword.changing the alternative text of the image

The file name

The name of the image file can help the classification of your image on Google Image Search, which can bring additional traffic to your site.

Most standard image file names is long and confusing, and does not relate to the topic of the post. Before sending a picture for WordPress, consider the purpose of the image and the keyword phrase you are targeting. Then, add this keyword, and other descriptive phrases in the file name of your image.

Also, if you are using multiple keywords in your file name, be sure to use a hyphen between them, since Google will read these hyphens as a space.

24. Leave the links in “No-Follow”

Many websites use affiliate links to generate revenue. These links are used to track commissions when you recommend a product, service or course.

But using many of these links is frowned upon by Google. If you are using affiliate links, you can disguise them and ensure that they are not followed using a plug-in called Pretty Links.

The Pretty Links is a very useful plugin which can help you provide a unique URL, no-follow, all links you are using. As a benefit, this tool also has tracking so you can see how many people are clicking on links. To install this plugin, navigate to Plugins > Add New and search for ” Pretty Links “.installing the plugin pretty links

Install and activate the plugin and navigate to Pretty Link > Options in the left sidebar. To ensure that all your links are “No-Follow” , check the option ” Add the nofollow link ” in the ” links Standards “.setting the plugin pretty links

You can create a new link by selecting the ” Add new link “, enter your URL and create a custom.

25. Add your site to HTTPS

HTTPS is officially a ranking factor, so sites that do the upgrade will have an advantage in the rankings. It enables your browser to make a secure connection to any website to which you are connected and encrypt all data sent between the two.

To change your WordPress site to HTTPS, follow the steps below:

  • Make sure that your current hosting sites supports HTTPS and SSL.
  • Buy a SSL certificate or obtain one through the Let’s Encrypt command.
  • Install the SSL certificate on your host.
  • Check that the SSL is working.
  • Redirect all your HTTP traffic and links to HTTPS.

26. Build high quality backlinks

Backlinks are still one of the main ranking factors. The more high quality links your site has, the better your chances of ranking. According to a research by Matthew Barby , if a page has a greater number of backlinks, rankings will be higher in the search results.

Now, this is not a post about creating backlinks, then it would be impossible to cover all the strategies in detail here. However, here are some methods that can help you generate quality backlinks to your site:

  • Create great content.
  • Look for broken backlinks .
  • Create content that will promote your product.
  • Write content to other sites.
  • Make link building .

If you are interested in further exploring the development of backlinks, check out the resources below:

27. Make an SEO audit

If you are not sure that your website is optimized properly, you may conduct an audit of SEO. But instead of going through all the steps, you can run the site through a SEO audit tool. These tools will run your site through a series of checks, and you will receive a report stating what you’re doing right and the things we can improve.

The SEOSiteCheckup is a free tool that will analyze more than 50 different factors classification on the site and will let you know the performance of your site. You can also use the tool Varvy SEO that will check how your site is aligning with the Google guidelines.

28. Monitor your backlink profile

By monitoring your backlink profile, you can see if the external SEO efforts are improving. The Backlinks are one of the most important ranking factors, so it’s something you want to check frequently.

See an upward trend in the number of sites linking to you over time is a good thing. But remember that it is not only the amount of backlinks that matter, but also the quality and relevance of those links. The more authoritative and relevant sites connect to you, the better.

There are several different tools that will help you track your backlinks. One of the most used is the Ahrefs . This tool will provide a detailed analysis of the number of sites linking to you, the quality of these sites, the number of related fields , and more. It is a premium tool, but the data you gain will be invaluable.

If you are looking for a free option, the tool SEOProfiler can be a good option. Simply create an account and you can get a backlink report detailed throughout the site and page.

29. Forcing Google to crawl your site

Typically, your site is crawled by the frequency in which you publish new content. But there is a workaround for your content to be indexed by Google immediately. Open the Google Search Console, navigate to Crawl (Tracking) and click Search like Google. Enter the URL of the post you just published or updated and click “FETCH” .forcing Google to crawl your site

Then click ” Request indexing ” and your new URL will be indexed by Google. Sometimes that does not happen instantly but it will be much faster than waiting for Google to crawl your site.

30. “LongTail Keywords”

Depending on your industry, ranking in the Google top page for top keywords can be really difficult. Many of them are won by veteran pages with content that were worked out and perfected for a long time. Not to mention a great backlinks profile helping them.

In such cases, you need to think differently and make his way targeting smaller keywords, but highly specific. These are often referred to as ” longtail keywords ” or long tail keywords . For example, try to discuss what a potential visitor can look for before buying a product. Then use a tool like KWFinder to get a rough estimate of the difficulty and search volume. Make a list of options that can bring the greatest potential and publish your posting while applying all WordPress SEO tips mentioned above. This will bring a consistent flow of targeted traffic to your site.

Conclusion

As you can see, there is much to consider when optimizing your site for search engines. I hope the above post has been helpful to give you a great place to start optimizing your site.

Remember that SEO is a long-term work. The more effort you put into SEO, the more results you will see, but usually these results will only occur after a while.

Is there any hint that we missed? Have you seen any success in implementing some of the SEO techniques this post? Please share in the comments below.