27 eBooks about Digital Marketing that the RD launched in 2016

Glossary of blog terms
8 tips to improve the presence of your event in social networks

Here at Digital results, we are always looking for us to overcome. Either as individual contributors, whether as a team, we always give the best of us to achieve the best results. And with the content production is no different. We always want to do better to create more value for our customers and Leads.

And so we can overcome our 2015 mark of about 1 educational material per week. This year, we published 136 rich content (2-3 per week), of which 63 were eBooks. And some of these are eBooks that we show in this post.

In 2016, there was no shortage subject to our eBook production: we talk about social networking , SEO , Email Marketing , paid media, content planning, programming, Landing Pages , growth hacking, generating Leads, Inbound Marketing, CTA … they have been they created only by our content team or with the help of partners, the goal has always been to deliver the best information we had about these matters.

So we decided to do a roundup of some of our materials so you can download them and start learning a lot about 2017 Digital Marketing . To download eBooks, click on the image or the link below the description.

1. Introduction to Marketing on Facebook

Topics covered in the eBook

  • Why and how to set up a page for your business;
  • effective ways to advertise your business on Facebook;
  • A step-by-step to make analysis results in Facebook;
  • A guide to mount the first campaign with Facebook Ads;
  • Using videos on your strategy on Facebook.

download

  • http://materiais.resultadosdigitais.com.br/ebook-marketing-no-facebook

2. The Complete Guide of SEO (2nd edition)

Topics covered in the eBook

  • The importance and benefits of SEO;
  • How to make a keyword search;
  • How to optimize pages and site structure;
  • Receiving links;
  • How to handle the growth of mobile Internet use and other tips.

download

  • http://materiais.resultadosdigitais.com.br/guia-completo-seo

3. The Definitive Guide to Email Marketing

Topics covered in the eBook

  • The Importance of Email Marketing in a Digital Marketing strategy;
  • Understand how different types of email can achieve different goals for your company;
  • Follow the best practices and create effective campaigns;
  • Metrics in Email Marketing.

download

  • http://materiais.resultadosdigitais.com.br/ebook-relacionamento-com-email-marketing

4. 10 examples of companies that have grown up with Digital Marketing

Topics covered in the eBook

  • Case studies of 10 different market segments including services, ecommerce, software, education, among others;
  • Examples of companies of various sizes;
  • Companies B2B and B2C;
  • Companies that were beginning and established companies;
  • Different challenges and business goals – and what has been done to achieve these goals.

download

  • http://materiais.resultadosdigitais.com.br/ebook-cases-marketing-digital

5. 25 Optimizations Facebook Ads

Topics covered in the eBook

  • What should you do to measure results from Facebook Ads campaigns;
  • What type of pricing (CPC, CPM, etc.) to choose and how to optimize according to the performance and the ad format;
  • Good practices of images and content of ads;
  • advanced targeting techniques to show your ads to the right people at the right time.

download

  • http://materiais.resultadosdigitais.com.br/otimizacoes-facebook-ads

6. Google Tools for Marketing

You will see tools that contribute to

  • Attraction of the target audience, such as Google Search Console, the Keyword Planner, Trends and Adwords;
  • Generating Leads, and Sales Analysis, such as Forms, Live Youtube, Google Shopping and Analytics;
  • Collaboration, team storage and Productivity, like Gmail, Drive and Hangouts;
  • a lot more!

download

  • http://materiais.resultadosdigitais.com.br/ferramentas-do-google-para-o-marketing

7. How to plan an effective content

Topics covered in the eBook

  • Pre-production: how to structure content thinking about personas, references, value proposition and more;
  • Step-by-step production: content, the tone, the script;
  • The format: eBook or webinar, which is best suited to its content ?;
  • Putting your hands dirty: what to do from that process.

download

  • http://materiais.resultadosdigitais.com.br/planejar-um-conteudo-eficaz

8. How (re) make the website of your company

Topics covered in the eBook

  • Why have a website today;
  • Actions to do while you have not (or is reshaping) the site;
  • Elements of a website results;
  • When doing a makeover (with checklist on the subject);
  • What is it and when to use a CMS;
  • How to choose a domain and hosting.

download

  • http://materiais.resultadosdigitais.com.br/guia-para-refazer-o-site-da-sua-empresa

9. Programming for marketers

Topics covered in the eBook

  • What you can do with a basic level of programming;
  • How to solve many of its problems of integration using Zapier;
  • How to increase your personal productivity and also the team;
  • Step by step: A code to create a Google Analytics report and maintain a real-time updated spreadsheet.

download

  • http://materiais.resultadosdigitais.com.br/programacao-para-marketeiros

10. Creating Landing Pages that convert

Topics covered in the eBook

  • What are Landing Pages and why they work so well;
  • What are the key elements that a Landing Page features;
  • What kind of “bait” you can offer on a Landing Page;
  • What jellies and Landing Pages have in common.

download

  • http://materiais.resultadosdigitais.com.br/ebook-landing-pages-que-convertem

19 11. Growth experiments Hacking

Topics covered in the eBook

  • 19 practical experiments Growth Hacking we apply the Digital Results;
  • The step by step to make each of them;
  • The tools we use to apply them;
  • The expected results and obtained with each test.

download

  • http://materiais.resultadosdigitais.com.br/growth-hacking-19-experimentos

12. Guide to Generating Leads with Webinars

Topics covered in the eBook

  • The advantages of a webinar in relation to other content;
  • Tips for a successful webinar
  • The use of webinars throughout the purchase journey: strategies for each stage of the marketing and sales funnel.

download

13. The Definitive Guide to Inbound Marketing

ebook guide-the-inbound-marketing

Topics covered in the eBook

  • What it is and where the Inbound Marketing appeared;
  • What are the 5 functions of Inbound Marketing and how they contribute to the increase of the results;
  • What are the first steps to begin to implement the strategy in your business.

download

  • http://materiais.resultadosdigitais.com.br/inbound-marketing-guia-definitivo

14. The Practical Guide CTA

Topics covered in the eBook

  • Like the CTAs help in the conversion process;
  • How to write a good text for the CTA;
  • How to make them easily in free tools, using good design practices.

download

  • http://materiais.resultadosdigitais.com.br/ebook-guia-pratico-cta

15. Management Planning and Marketing for Educational Institutions

ebook-planning-of-management-and-marketing-to-institutions-of-school

Topics covered in the eBook

  • How to understand who the customers are and define personas;
  • The marketing plan in the acquisition of students;
  • How to establish a schedule of projects and actions;
  • The importance of a website, blog and social networking to publicize your school.

download

  • http://materiais.resultadosdigitais.com.br/plano-gestao-marketing-ie

16. Inbond & Outbound

Topics covered in the eBook

  • What is each of these strategies;
  • What are the most common actions of each;
  • In what contexts are more applicable;
  • Optimizing Outbound to Inbound strategies;
  • How to Optimize Inbound to Outbound practices;

download

  • http://materiais.resultadosdigitais.com.br/inbound-e-outbound

17. Inbound Marketing: all you need to know your agency

Topics covered in the eBook

  • The role of the Inbound Marketing has to agencies universe;
  • The impacts and benefits it can bring to your agency and your clients;
  • Glossary of some essential terms and concepts of Inbound.

download

  • http://materiais.resultadosdigitais.com.br/inbound-marketing-guia-basico

18. Accelerating sales: how to gain time selling to ideal clients

Topics covered in the eBook

  • How to identify a “wrong” customer;
  • What to do after knowing what your ideal client;
  • And much more.

download

  • http://materiais.resultadosdigitais.com.br/ebook-acelerando-suas-vendas

19. The attraction to retention: Guide services for agencies

Topics covered in the eBook

  • How to organize services of their agency;
  • The logic of the sales funnel;
  • How to take every opportunity that digital marketing can offer to your business.

download

  • http://materiais.resultadosdigitais.com.br/guia-servicos-inbound-marketing-agencias

20. The Definitive Guide of Lead Generation

Topics covered in the eBook

  • The best channels to generate organic Leads;
  • How to use paid media to generate Leads;
  • The importance of the blog;
  • Videos and other important channels.

download

  • http://materiais.resultadosdigitais.com.br/guia-da-geracao-de-leads

21. Videos on Digital Marketing

Topics covered in the eBook

  • How to generate sales results through the videos;
  • How to optimize a video to generate more results;
  • What to do with the Leads generated through the videos;
  • metrics that you should consider.

download

  • http://materiais.resultadosdigitais.com.br/ebook-videos-no-marketing-digital

22. How to improve sales prospecting by phone

Topics covered in the eBook

  • 6 reasons that prevent the sales team hit the targets;
  • How to put intelligence in the phone of your company;
  • As this integration can generate information that will speed up your conversions.

download

  • http://materiais.resultadosdigitais.com.br/como-melhorar-vendas-por-telefone-inbound

23. The art of selling registrations: methods and tools for educational institutions

Topics covered in the eBook

  • The relationship between Sales and Marketing Education Institutions;
  • The role of Inbound Marketing in education;
  • The sales stage in the educational market.

download

  • http://materiais.resultadosdigitais.com.br/metodos-ferramentas-ies

24. The Practical Guide of the style guide

Topics covered in the eBook

  • Why have a writing manual;
  • What are the topics present in a writing manual;
  • How to set each topic of your manual;
  • Setting the voice and the tone of the content.

download

  • http://materiais.resultadosdigitais.com.br/guia-manual-de-redacao

25. The Definitive Guide of Content Marketing

Topics covered in the eBook

  • What is it and how is the Content Marketing;
  • What are the main ways to make Content Marketing;
  • What are the main mistakes of those who apply this strategy;
  • What are the first steps to begin to implement the strategy in your business.

download

  • http://materiais.resultadosdigitais.com.br/marketing-de-conteudo-guia-definitivo

26. Paid Media Guide to Inbound Marketing

Topics covered in the eBook

  • Main advantages of the Media pay at Inbound Marketing;
  • most common ad formats pricing;
  • Major media buying channels ( AdWords , Facebook Ads, Instagram, Youtube, Twitter, Waze, LinkedIn);
  • In practice: how to create, optimally, its first ads on Google AdWords and Facebook Ads;
  • How to measure the ROI of campaigns;
  • Extra: a checklist to ensure that the main details will not be forgotten.

download

  • http://materiais.resultadosdigitais.com.br/midia-paga-inbound-marketing

27. Generate Leads without headache

Topics covered in the eBook

  • How To Increase Your Leads base with simple and easy offerings that do not require many resources and you can do yourself;
  • As the resources used on the day of your company can become quite relevant offers to your audience;
  • Like other companies put these ideas into practice and achieved much greater numbers than expected.

download

  • http://materiais.resultadosdigitais.com.br/guia-gerar-leads-sem-dor-de-cabeca

Other materials Rich

Besides the 27 eBooks above, the year 2016 was very productive in creating other forms of rich materials.

We launched some tools, you can check in the post  ‘s Digital Marketing tools that RD launched in 2016 .

And we also launched other formats of materials such as webinars, kits, templates and research. In our educational materials page  you can download for free all these contents.

Make yourself at home, and have a great learning!