17 creative ideas for yourself to produce your rich content

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At some point you ever thought about the possibility of producing a rich material, but abandoned the idea by not having staff or budget for it?

Know that these two shortcomings are no more excuses for not creating this material. It is virtually uncountable number of tools (some even free) that intuitively assist the user in creating animations, podcasts , worksheets, calculators, infographics, webinars and other formats that go beyond the eBook.

Here at Digital Results, produce rich materials weekly. In addition to eBooks, we also offer other materials formats on our page Educational Materials .

Thinking about it, we select 17 creative ideas for yourself produce its rich content. Simply put, without the need for large investments, you can even create various forms of materials. Just choose what is the most appropriate format for your type of business.

Produce rich materials is a smart way of generating leads for your business. All you need to do is create it and then make them available for download on a Landing Page.

1 – Guide for quick reading

Presentation with little text on each page, using colors and icons. It is an enjoyable read that can be easily scanned with his eyes. The difference lies in the organization of information and the use of colors.

When to Use:  When the persona has little time and availability.

Example:

  • Understand the age of your skin and know which products combine more with it;
  • An example of this design style can be seen in Inbound marketing template for agency we have. Although it is another purpose, the template is an inspiration.

Step by step:

  • Choose a color palette that matches your persona or the use of your brand;
  • Make slides with colorful background;
  • Write text with big letters organized in different parts of the page with bold in some key expressions;
  • Place flats icons to display important information with simple images;

Tools used:

Tip: Use SlideShare to give a preview of the content on your landing page and make your reader understands how to be nice, as in the example above. Learn here to create winning presentations on SlideShare .

2 – Area terms of Dictionaries

A complete list of specific terms and interesting in its segment.

When to use:  when your area has its own language, many expressions and / or technical terms. New people in the area may be lost, and the dictionary is a good material for making such aid.

Examples:

  • The Glossary of Terms Digital Marketing ;
  • You know what a cock? Meet the main expressions of the stock exchange.

Step by step:

  • Create a list of words in Word or similar;
  • Organize alphabetically;
  • Create links within the file, and to facilitate navigation turn into PDF.

Tools used:

  • Any text editor.

3 – email trails

Automation of a limited number of emails on a particular theme, with a useful and clear delivery to the user. The benefit is in the organization, the curator and the recurrence of the contents.

When to Use:  To separate a large volume of content into smaller pieces and therefore very didactic. A good idea for people with running routine without time to read an ebook once.

Examples:

  • We seek apartments for you, receive every day X examples of rental properties in your area;
  • 7 emails to learn more about email marketing in 14 days.

Learn more in the eBook “The Email Marketing Guide” .

Step by step:

  • Have an interesting topic for your persona;
  • Separate the contents into several small posts and / or emails;
  • Prepare a call to action to the call of the trail;
  • By clicking, the user signs up on a landing page and start receiving emails sequence.

Tools used:

  • RD Station – for automation of marketing;
  • straight text in the email and / or a blog post.

4 – podcast trails

podcasts sequence sent to a predetermined frequency by email. Very similar to email trail, what differs is the format in which the information is delivered. In this case, audio.

When to use:  When you need to give your recent news public and / or content easier absorption.

Examples:

  • Get updates financial market daily;
  • Stay on top of key fashion trends;
  • Improve your management people in 15 days while you go to work.

Step by step:

  • Have an interesting topic for your persona;
  • Record podcasts and email them to your base;
  • Prepare a call to action to the call of the trail;
  • By clicking, the user signs up on a landing page and start receiving emails sequence.

Tools used:

Tip: The financial sector normally get well podcast.

5 – Study Plan

Define what are the readings of the day and thus encourage the student to complete a goal.

When to Use:  One option if your business is linked to education and / or need of delivery of content planned and sequential steps.

Examples:

  • Get ready for the test of OAB with the study plan;
  • Review key genetic content for the exam.

Step by step:

  • Separate the content to be studied;
  • Stipulating deadlines and small victories;
  • Mount the schedule.
  • Option 1: Use Excel with color and goals
  • Option 2: Make a cropped image into fragments, each space is a content to be read. The student will coloring the picture as you read the corresponding content to reach your goal and have a complete whole design.

Tools used:

Tip: For the model to be more playful, it’s interesting to work with colors and images. One option is to think of models that can be printed.

6 – Syllabus of a course

Material can be done to put together all the information on a course of undergraduate, postgraduate, extension, etc. It can be a PDF in order to help potential students understand the program.

When to Use:  Focused in the education sector, it is used to promote courses of different levels, both online and in person.

Examples:

  • syllabus sensu lato course;
  • Complete Guide adminstration course: all you need to see if this course suits you.

Step by step:

  • Join all the course information in a single file: curriculum, description of disciplines, working hours, price, testimony students, employability after the course;
  • Turn into a single PDF.

Tools used:

  • Any text editor.

Tip: If you can put pictures and testimonials to capture more attention to the person concerned.

7 – Infographics

It can be the union of information visually with graphics and posted data to facilitate a message to be understood.

When to Use:  To facilitate reading by visual information, either on the growth of an industry, as to explain a step by step.

Examples:

  • Analysis of textile industry in 2015;
  • Choosing the best phone for you;
  • [Infographic] Turn on a results Agency!

Step by step:

  • Separate the most relevant information;
  • Organize them more comfortably to the reader;
  • Mount the infographic, using a tool for this.

Tools used:

Tip: The infographic has to have the face of the company you are doing. No use being very serious and linear if the goal is to draw attention of teenagers. So how can not be too informal if it is directed to the financial sector.

8 – lists with animated gifs

You can put together a list of about a topic and illustrate it with animated gifs.

When to Use:  To have a closer and more relaxed communication with the public, especially teenagers and generation Y.

Examples:

  • 15 signs that you need to change cell;
  • 10 tips to get right in time to get your first job.

Step by step:

  • X lot interesting facts about a topic;
  • Choose animated GIFs images representing each;
  • Email or put in a googledocs.

Tools used:

9 – Calculator

This is a file in Excel with pre-set formulas, and the user can benefit to have a clear idea and mathematics of your solution.

When to Use:  Interesting to show the expenses and / or make a market perspective. It is also useful for those who have a practical calculation or an easily measurable payoff.

Examples:

  • Spreadsheet to track your personal expenses;
  • Daylight saving calculator: When you save by replacing your light bulbs with LEDs;
  • Test Calculator A / B .

Step by step:

  • Assemble the information in a spreadsheet;
  • Arrange in an Excel formulas and / or Drive ;
  • Separate the parts can be changed and fixed areas;
  • Create a tab teaching use.

Tools used:

  • Excel.

10 – Tool list sheet and useful sites

A collection of sites, app and / or blogs that are interesting to your persona.

When to use:  It is easy to assemble content. They are well accepted when your persona is undergoing a strategic time and / or private life and need help him.

Examples:

  • Around the World in 80 sites: spreadsheet with everything you need for your trip;
  • 50 websites that every bride needs to follow.

Step by step:

  • Make a compiled sites, tools, blogs, apps, events, festivals, personalities of the area, facebook groups;
  • Separate categories;
  • Make search for more information;
  • Look for other lists to complement your;
  • Prepare a description of links;
  • Add a bonus;
  • Adjust colors and spreadsheet columns;
  • Create a tab on how to use.

Tools used:

  • Excel
  • Google drive

Tip: Try to think of fun names and encourage people to continue editing the spreadsheet itself so that it is more and more complete.

11 – Analysis of a segment

Research or data that your company has collected on the sector.

When to Use:  For companies that have a significant amount of information on a segment to offer.

Examples:

  • Main difficulties in managing people: Latin America edition 2014;
  • Overview of how the hospitality industry handled the crisis in 2015.

Step by step:

  • Separate the categories and information;
  • Search the main standards;
  • Separate by sector;
  • Organize results in slides with graphics and / or infographics;
  • Save to PDF and make it available to its own analysis of the sector.

Tools used:

  • Word
  • It is also possible to add infographics

12 – Technical articles or commented laws

It is an annotated or simplified version of something too technical for the lay public on the subject.

When to Use:  To assist another area to understand something technical or study for a contest.

Examples:

  • XX Law commented: understand better about the trainee in your company;
  • 7 steps to better understand the regulations of Individual Protective Equipment;
  • Manual of technical products.

Step by step:

  • Make notes on the article / law;
  • Article merge text with the comments made;
  • Make it clear what is text and what is the comment;
  • Turn PDF.

Tools used:

  • Word

Tip: Translate “legalese” and simplify the formal vocabulary.

13 – Quick Animations

Mini videos or animations that explain the content in a playful manner.

When to Use:  To vary the content delivery format and also the public tends to be more dynamic and less interested in reading.

Examples:

  • Learn how to choose your first property;
  • How to sell more in your hardware store;
  • 7 tips to save on your trip.

Step by step:

  • Make your script;
  • Write key phrases;
  • Prepare the video for a free tool.

Tools used:

14 – Mini Course

A course with recorded lectures and / or written materials.

When to Use:  To attract students interested in the issues.

Examples:

  • Master the use of Excel in four classes;
  • German for beginners: mini course to unwind your trip to Germany;
  • Course “Effective Inbound Marketing” .

Step by step:

Prepare a lesson plan;

Choose the format of each presentation;


Organize the sequence of activities;


Have a strategy to confirm attendance in each module, as inscriptions for landing pages.

Tools Used:

Tip: Offer a digital certificate for students who complete the course.

15 – Reusing a lecture / hangout and add questions at the end

Use the script for a presentation or lecture ever made and to complement, encourage the public to interact with speaker.

When to Use:  In the absence of time to create new content and when you have a renowned expert in the field.

Examples:

  • How to choose the best marketplace for your business, ask your questions to an expert in the area;
  • Hangout “Facebook Marketing Results” ;
  • Hangout “The changes that are transforming the world of sales” .

Step by step:

  • Have a clear roadmap;
  • Record in silent place or that would draw attention of your persona;
  • Have a moderator for questions at the end.

Tools used:

16 – Send gifts of your brand

Capture the person’s contacts so that the company can send a gift of the brand or an interesting phrase.

When to use:  when brand is too strong or niche.

Examples:

  • Get a free adhesive;
  • Get a mouse pad with the name of your course at the University;
  • Win a keychain rubber your favorite tourist spot.

Step by step:

  • Create a registry;
  • Explain the rules, such as frequency and time of sending, etc;
  • Send by mail.

Tools used:

  • Landing pages or forms to collect address;
  • Letters / Another way of sending.

17 – Mold your product to print

Product design and / or shape that are for sale online.

When to Use:  To facilitate online shopping products depend on size and shape, such as shoes and glasses.

Examples:

  • Print the shoe to impart their numbering;
  • Download our Size Chart and hit the purchase of the covenant;
  • Print the model of your favorite glasses and check which best matches your face.

Step by step:

  • Provide a simple file for printing;
  • Explain how to print correctly to avoid distortion in size.

Tools used:

  • Your size guide.

We hope these ideas are helpful to you and your business.

To help you in the publication, be sure to download our free   “Guide to plan rich content”  to know exactly what is needed to create materials to generate Leads increasingly efficient.