Because you are reading this post, you probably should have happened to you.
Visualize the situation: You will now get a job of SEO for the first time and need to chart your entire strategy for rankear the site first. You search a bit about it with your friends and acquaintances of Digital Marketing, but they do not understand much of SEO, and realizes that several of their recommendations contradict.
In this case, what to do? Whom to believe? Well, in this post we will talk about these myths of SEO .
In 2012 to 2013 it began an awareness of a new marketing concept that was based on a simple premise: “Content is King”. Soon people began to base all their SEO strategies that.
And you have to admit, many of these people have had success in Google’s rankings just focusing on great content, as a well written content can indeed be enough to reach good positions, but this will depend on the word and its competitors. For example: What if every niche content you are running are great and very well written? What differentiate you in the SERP?
Good content is very important to get good positions, but we can not forget that there are many other factors that influence the positioning of your site, as the number of backlinks, the flow trust these links (quality links), an SEO architecture well planned (on page), etc.
It’s amazing how there are still many sites that use “meta keywords” thinking it was a way to stand out from Google and spend almost a message like: “Hello Google Here is the list of keywords you want to be first! The rest is up to you!”
Google has abolished the use of keywords as a goal rankeamento criterion for years and use this goal today will not bring you any benefit. Depending on the competitiveness of your market may even expose some of your targeting in SEO since anyone (including a competitor) can access its source code and find the keywords that you prioritize in their strategies.
This myth pervades the SEO universe since both strategies came into being. Advertise on Google will not influence its position in via Google organic results. We’re talking about two different things. While Google has its criteria for determining whether a page should or should not be in position in organic search, it also features OTHERS very different criteria to determine whether a site should or should not be in the first places in the ads area. Therefore it is very important that you do not mix the two.
Bonus: It’s not because they are two very different things that can not be worked together. You can use a bit of information Google Adwords to help in SEO. For example: The list of sites where the banners of a display campaign had printing can be of great value in the hands of an experienced builder link. Try to get a guest post with one of these sites, for example, it may be a good idea among many others.
The meta description is a very important part of the optimizations on page of a site, as it fills most of the space designated for a snippet (the Google results) in the SERP, but it plays no role “criterion rankeamento” for Google.
It notes that a meta description and writing can increase the click rate on its results in the SERP, so we should not in any way ignore it.
This is a classic mistake of many people who are beginning their contract in SEO. WordPress is a platform for sites that came and conquered the market due to its practicality and reach to most people, since it is relatively easy to learn how to manipulate it, and thus to some more lay people can take advantage of its features. With the increase of its popularity, several plugins that promised to facilitate SEO optimizations began to emerge and help webmasters enough.
Over the years the recommendation to use WordPress to help in SEO has become common among all but slowly the concept was being lost in this effect “telephone” and eventually became more certain guarantee of having a perfectly architected site for IF THE”.
It is important to remember that even WordPress needs special care and attention when it comes to SEO. It takes work to find the best SEO plugins that suit your case, to optimize each page, to perform all other optimizations that do not rely on these plugins and have the critical eye of a person. WordPress can be but the best friend a well-intentioned person in SEO, but also requires attention and work.
This subject has been much discussed today by several famous webmasters who are taking different position on the issue. The truth is that until now has never been proven that there is a correlation between the amount of words in a page and a better performance in organic search.
What often happens is this: Google will always want to show the best result for your user name, to answer all the questions that motivated the research. A page that displays an extensive content on the searched keyword, has a greater chance to cover more answers on the theme of a page with little content. So the relationship is not:
Extensive = Rankear content on Google
Yes it is:
Content QUALITY = Rankear Google
(Quality content tends to be extensive, but not necessarily)
A content of 600 words very well written can be much more últil and cover much more content of a keyword to a content of 2 million words, written just “fill sausage.”
Always backlinks are always the main rankeamento factors for the search engines. This is because Google understands that if a site is linking to you, mentioning you and recommending it because there is quality in him.
Have a lot of work to get a link any can not really be worth, but have a lot of work to get a great quality link is no doubt a totally rewarding cost.
Consider the following situation: You are newly formed in marketing and has the dream to get a job at Google. You think it would be advantageous to have a super job to get a recommendation from your classmate? Hm … Maybe not. But will have twice the work to get a recommendation from Rand Fishkin , a professional who already has credibility with the market and with Google, would be worth? Well, I have no doubt it is.
For this reason, everything will depend on the quality of the link in question.
You may think, “What else is there on the internet are doing SEO articles teaching, I will not spend my money hiring a professional expert at it.” But if it was really so, the market Digital Marketing would not make sense. Many companies invest in expensive specialized consulting in SEO strategists precisely the investment if you pay in the long run through.
Imagine how profitable it would be for a gas canister company, for example (which is a service that only seek when there is real need) to be in the first place on Google? Depending on the situation the turnover of a company that can greatly enhance relevant levels.
It is impossible to promise something, since being first on Google does not only depend on the company that promises it, but several other things as competitors, keyword in question and something much bigger than all this: Google. Therefore, it is important to always be aware with that promise.
This is undoubtedly one of the most controversial. At the end of 2014 to MOZ launched its already almost classic, study rankeamento factors that influenced in 2014. In the study, social factors, as were a most important before Google, but in 2015 Google has taken position itself on the subject by saying that social factors NOT influence the organic positioning of the site.
Yet many support the idea that there is an indirect influence. The influence would be:
An interesting article is written and posted
People find it interesting like and share
The high social engagement content is visible to blog content creators owners
They write about the content and are linking your site citing Article
As backlinks are proven a criterion of rankeamento, your site benefits
But thinking like this, we open doors to many other things that are not rankeamento criteria to pass. For being so, if I panfletasse on my website into a marketing event and a person interested by the pamphlet, got home and linkasse for me, pamphlets would be indirectly a factor of rankeamento? Well, that discussion goes away. Join giving your opinion in the comments!