Instagram hit the milestone of 800 million users in 2017 and is the second social network most used in Brazil, second only to Facebook.
Research shows that the application has been increasingly used to define lifestyle, shopping search, brand recognition etc.
It is known that to remember it needs to be seen. So, nothing better than enjoying the success of Instagram to enhance the engagement of your company in the social network.
Thinking about it, I gathered 10 valuable tips to make your more attractive Instagram . Come on?
First of all, plan yourself. Learn who your audience in order to define what types of content will produce. Be sure to take photos or think of the legend at the time it is post your content, take a moment to define what you have to say. Get organized.
Since July 2016 you can have a business profile on Instagram. The default profile difference is to add touch buttons, address etc. But the best part is that with this type of profile is possible to obtain metrics that will help you get more engagement, as best time to post according to the interaction of his followers with their profile.
Having a harmonious and well organized feed is important. Instagram is completely visual, so invest in high quality, pay attention to the color palette of the pictures, do not use the application filters and avoid posting very similar pictures, so your feed does not become too repetitive.
Post at least once a day with ideal frequency twice daily. And attention, there are key times to post. Observe your audience and post behavior in the moments when he engages more.
Avoid very large subtitles! Be objective and straightforward. Let the picture speak more than a legend, calling public attention.
The use of hashtags is extremely important as it attracts followers interested in specific topics.
However, avoid using only famous hashtags to attract followers. Make search keywords that match your content and audience.
Use at least one hashtag in your legend, if you have enough keywords to post, you can make a comment on your photo with the chosen hashtags so that the label does not become polluted (even posting the tags in the comment, the content appears in search results).
Interact with your audience. Promote sweepstakes, polls, answer comments and direct messages. The more your audience feel part of your day to day, more engaged with your profile it will be.
Over 250 million stories are posted every day! Share your everyday life, talk to your audience. Profiles who post stories have more engagement. Create proximity to your audience.
Link your Instagram with your social networks. Thus, followers of other platforms see your profile.
A large number of followers is essential for the success of your profile. Target your audience through hashtags, location, gender, age, among others, and attract followers who are interested in what you have to say. Engagement is much greater when your message arrives for those who really matters.
Imagine that your profile on Instagram is a small plant that you care for every day.
By following these tips success is guaranteed, however, just as the little plant has its time of growth, the same applies to Instagram.
The more care, more return will be achieved.